The Priority Call

Thinking

A short email on prioritisation, governance, and the decisions behind technology investment, one idea you can use to decide what matters and make sure it gets done.

Tools & frameworks

Playbooks you can use immediately

Toolkit

One List. One Score. One Plan: The Demand Prioritisation Toolkit

A ready-to-use prioritisation system for business leaders drowning in competing demands. Built on the PRICE scoring framework, this toolkit gives you a structured, defensible way to capture demand from across the business, score it against strategic value and effort, overlay resource availability, and present a single prioritised plan the leadership team can align behind. Stop arguing about priorities in meetings. Start making decisions with a shared system.

£147Available soon

Playbook

The Risk of Inaction Playbook

A practical, function-by-function playbook for articulating the risk of not doing something, in language your CFO and board will understand. Includes the Risk of Inaction framework, 10 worked examples across IT, Finance, Legal, HR, Supply Chain, and more, and a companion spreadsheet your team can use immediately.

£79Buy the Playbook

Series

Frameworks Don't Prioritise. Behaviours Do.

Part 1

Frameworks Don't Prioritise. Behaviours Do. (1/6)

Part 2

Frameworks Don't Prioritise. Behaviours Do. (2/6)

Part 3

Frameworks Don't Prioritise. Behaviours Do. (3/6)

Part 4

Frameworks Don't Prioritise. Behaviours Do. (4/6)

Part 5

Frameworks Don't Prioritise. Behaviours Do. (5/6)

Part 6

Frameworks Don't Prioritise. Behaviours Do. (6/6)

The Risk of Inaction

Part 1

The Language Gap: Why Your Most Important Project Keeps Losing

Part 2

The "Do Nothing" Illusion: Why Deferral Is the Most Expensive Decision Nobody's Costing

Part 3

Four Questions That Change the Conversation: How to Reframe Any Project Business Case in 10 Minutes

Part 4

Competing on Equal Terms: How to Make Your Non-Commercial Project a Fair Fight

All issues

The Priority Call archive

26 July 2026

One Line of Scope. Tens of Thousands of Bootstrapped Money Spent.

What Your IT Vendor Isn't Telling You #1

19 July 2026

Competing on Equal Terms: How to Make Your Non-Commercial Project a Fair Fight

Part 4 of 4: The Risk of Inaction Series

13 July 2026

Four Questions That Change the Conversation: How to Reframe Any Project Business Case in 10 Minutes

Part 3 of 4: The Risk of Inaction Series

6 July 2026

The "Do Nothing" Illusion: Why Deferral Is the Most Expensive Decision Nobody's Costing

Part 2 of 4: The Risk of Inaction Series

29 June 2026

The Language Gap: Why Your Most Important Project Keeps Losing

Part 1 of 4: The Risk of Inaction Series

22 June 2026

Steve Job Was Right, But "No" Doesn't Scale Without a System

Practical prioritisation and governance playbooks for scaling businesses

14 June 2026

Frameworks Don't Prioritise. Behaviours Do. (6/6)

Part 6: Creative Solutions Over Default Headcount, When the Priority Is Right but the Route Needs Rethinking

7 June 2026

Frameworks Don't Prioritise. Behaviours Do. (5/6)

Part 5: ROI Isn't a Spreadsheet Exercise, Using Data to Make Prioritisation Decisions Stick

31 May 2026

Frameworks Don't Prioritise. Behaviours Do. (4/6)

Part 4: The Leader's Blind Spot, When Emotional Attachment Overrides Strategic Logic

24 May 2026

Frameworks Don't Prioritise. Behaviours Do. (3/6)

Part 3: The Art of the Challenge, Reminding Folks What Was Already Agreed

17 May 2026

Frameworks Don't Prioritise. Behaviours Do. (2/6)

Part 2: Urgency Is Not Importance, How the Loudest Voice Hijacks Your Roadmap

10 May 2026

Frameworks Don't Prioritise. Behaviours Do. (1/6)

Part 1: The "No, Not Yet" Muscle, Why Saying Yes to Everything Is the Fastest Route to Burnout

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The Priority Call

One idea per week on the decisions behind technology investment. No noise, no filler.